Technological advances have made it possible for baby boomers to live longer, healthier lives. In fact, older adults are expected to make up 20 percent of the population by 2030. This means that as they get older, baby boomers won’t just need more access to healthcare services—they will also need somewhere to live out their lives. And that’s where senior living facilities become incredibly important.
With the growing number of seniors needing assistance with their daily lives, senior living facilities are in high demand. In 2012, 1.3 million Americans were living in nursing homes, and that number will undoubtedly increase in the future—as will the number of senior care facilities. With all of the senior living facilities out there, how can you stand out from the crowd?
- Make amenities essential. When families are researching living facilities for their elderly loved ones, amenities make a big difference. The senior will be living in a new place, without the company of their family members. Things that may seem simple—like book clubs, on-site spa services, yoga classes, and gourmet dining options—can make all the difference to seniors and their families. And amenities shouldn’t be optional; all senior living facilities should provide unique opportunities for seniors to enjoy their living situation and bond with those around them—after all, that’s what’s important in life.
- Have a strong message. There are many senior living facilities in the United States today, and things like amenities or pricing options are not the only things that stand out to seniors and their families. Most seniors move into these communities because they have chronic health issues, or need assistance with daily activities. When it comes to dealing with these issues, your facility needs to be much more than an affordable option. It needs to be committed to providing seniors with the utmost standards of care—and your employees, website, advertisements, and general atmosphere should convey that.
- Keep an eye on your competitors. If you truly want to stand out in the senior living industry, you have to know what your competitors are up to. This is where mystery shopping can be extremely valuable. If you’ve never used a mystery shopping company before, it might sound unusual—but it’s actually the best way to get a sneak peek at your competitors’ facilities. A mystery shopper can find out about their amenities, prices, services, and even their customer service. And you can use that valuable information to make your facility truly stand out to customers.
For many, choosing to move into a senior living facility is an extremely difficult choice. Children or relatives may feel guilty, and seniors may feel powerless or apprehensive. When people tour your facility, they need to know that if they choose you, they’re making the right choice. How can you help them come to that decision?
For those in the senior living industry, staying competitive is one of the best options you have for attracting residents. Providing quality amenities and delivering the best standard of care are vastly important—but it doesn’t just stop there. With Mystery Shopping Service, you can give your senior living facility an edge with an inside look into how your competitors operate—and tips for what you can do better.