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The sales team and employees of a business are not just selling products and services—they’re representing your brand as a whole. There are many circumstances that can influence customer service quality, from understaffing to inexperienced workers. These issues can often seem small or commonplace, but they can actually hurt customer service quality and deter future customers. All business owners can benefit from knowing what their sales teams are doing right—and wrong. Here are some of [...]

  Since the 1940s, when solely used to measure employee integrity, mystery shopping has developed into a legitimate practice used to gather important information and gauge overall performance. All this investment protects not only the business — it also translates into ethical protection for consumers. It’s not just retail businesses using mystery shoppers. Here, we examine the protection benefits mystery shopping provides actual shoppers. Mystery shopping is applied to almost all industries, including health clubs, [...]

The holiday season is a time for friends and family—and that doesn’t change when a loved one is in a senior living facility. In fact, it may be even more important when the winter holidays come around. Senior living facilities can be lonely for some seniors, especially around the holidays. That’s why it’s important for senior care center owners to ensure that their residents feel included—and even have a bit of fun—during the holidays. Here [...]

You’ve finished your Thanksgiving feast, watched all the football games, and are getting ready for the next holiday activity: Black Friday shopping. Black Friday sales are as much of a Thanksgiving tradition as the Macy’s Day Parade. So it’s no surprise that stores around the country need to make the day as smooth as possible. Because Black Friday is arguably the biggest shopping day of the year, staff and sales departments need to be prepared. [...]

As a business owner, have you ever wished you could see the inner workings of your company the way your customers do? Have you ever wanted to see how your employees interact with customers without the pressure of you watching? Mystery shopping could be the perfect solution to this, especially if you have a company in the retail industry. If you’ve never used a mystery shopping company before, it could seem, well, mysterious. Especially since [...]