There are many different types of mystery shopping services available, each of which provides a unique perspective on the customer experience. Some of the most common types of mystery shopping services include:
- Traditional mystery shopping: This type of mystery shopping involves a shopper visiting a business and conducting a standard evaluation, typically including making a purchase and interacting with employees. This is the most common type of mystery shopping, and provides a broad overview of the customer experience.
- Telephone mystery shopping: This type of mystery shopping involves a shopper calling a business and evaluating the quality of the customer service they receive over the phone. This is a good option for businesses that rely heavily on phone-based customer service.
- Audio-recorded mystery shopping: This type of mystery shopping involves a shopper visiting a business and conducting an evaluation using an audio recording device. This can provide a more detailed and comprehensive view of the customer experience, and can be particularly useful for evaluating things like interactions between sales/customer service and potential customers.
- Online mystery shopping: This type of mystery shopping involves a shopper visiting a business’s website and evaluating the user experience. This is a good option for businesses with an online presence, and can provide valuable insights into how customers interact with the business online.
In summary, there are many different types of mystery shopping services available, and the right type of mystery shopping for your business will depend on your specific needs and goals.
